WHY GRIDWORK
THE RACE IS ONLY
THE VISIBLE PART.
Behind every lap is an ecosystem of engineers, manufacturers, software, logistics, strategy, infrastructure, sponsors and people. Gridwork looks beyond race results and headlines to understand how that machine actually works.
OUR POINT OF VIEW
A DIFFERENT WAY TO READ MOTORSPORT.
Most motorsport coverage tells you what happened. Gridwork is interested in what sits underneath it: why a technical direction was chosen, how a partnership creates value, how a component reaches the grid, or how data changes a decision.
“We look at the systems behind the spectacle.”
GENERAL ASPECTS
WHAT GRIDWORK COVERS
Five lenses for understanding the motorsport industry beyond traditional race reporting.
MODEL
Cars, machines, components and the technology that makes them work.
DECISION
Strategy, data and the choices that shape performance on and off track..
BUILD
Engineering, manufacturing, development and the process behind performance.
BUSINESS
Sponsorship, partnerships, economics and the commercial machine of motorsport.
ORGANISATION
The teams, structures and people that keep the whole system moving.
BEHIND GRIDWORK
FOUNDED BY
….
Gridwork was created from a fascination with everything that happens behind the racing. From technology and engineering to business, communication and the people connecting it all.
KEEP EXPLORING
LOOK BEYOND
THE GRID.
Go deeper into the technology, business and people behind motorsport.